Skip to main content
Home / Blog / Who Sells First
Systematic Investing

Who Sells First

20 July 2026.2 min read.By Tanmay Kurtkoti

My cousin and his wife took the same risk questionnaire last year.

He came out aggressive. She came out cautious. So they did the reasonable thing, split the difference, picked one moderate portfolio, and considered it settled.

Then a rough month arrived. And the quiz result stopped mattering, because I watched which of them reached for the sell button.

Here is the thing nobody tells couples about risk profiling. A shared portfolio is held by consensus and sold by veto. Sitting through a drawdown needs both of you to hold. Selling needs only one of you to break. Which means the account's real risk level is not the average of your two tolerances. It is the lower one.

Put numbers on it. Say she can sit through a 40 percent fall and he taps out at 15. Build to her nerve, and a bad year lifts Rs 5,52,000 off a Rs 20 lakh pot. He is out before the bottom, and the loss is now real for both of you.

The trap is thinking the compromise fixes this. It does not. A blended 55/45 portfolio still falls Rs 3,67,000 in the same year, still trips his line, still sells at the worst possible moment. You averaged two appetites and landed on a mix neither of you will hold.

And his flinch is not weakness. A Rs 3,00,000 drop lands on the more loss-averse partner like roughly Rs 6,75,000. Losses run about 2.25 times heavier than gains. That is wiring, not a character flaw.

So profile the household, not the hero. Size the equity to the drop the calmer partner can actually hold, or ring fence a quieter sleeve in their name. A mix you both keep beats a bolder one you abandon at the bottom.

A portfolio is rarely sold by the person who did the research. It is sold by the one who could not sleep.

Before you pick the mix, find the line the two of you can actually hold:

Educational content only. Figures are illustrative and computed on historical or representative data for teaching purposes. Not investment advice. Past performance does not guarantee future returns. Sourced from NSE, BSE, SEBI, AMFI, and RBI public data.

Newsletter

What's working, what isn't.

Strategy launches, monthly performance notes, and podcast calls that printed. Two or three emails a month. Built for people who actually read them.

By subscribing you agree to our Privacy Policy. RupeeCase is not a SEBI registered Investment Adviser. Nothing in the newsletter is personalised investment advice.

Built on India's regulated market infrastructure
NSE
Order routing
BSE
Backup venue
SEBI
Markets regulator
NISM
Certified author
RupeeCase is brought to you by Tanmay Kurtkoti.